Buyer personas have always been an effective tool to create marketing & sales communication. Most marketers rely on customer data such as where they live or what car do they own to create a communication strategy. What if you have a method that can get you insights directly about the customer’s purchase decision making process?
“What if you have a method that can get you insights directly about the customer’s purchase decision making process?”
When a reputed real estate developer was finding it difficult to sell apartments in a project located close to an IT hub. We did one-on-one interviews with their customers to get a grip on their purchase expectations and what influences them. We found that the project appealed to migrant settlers from tier-2 & tier-3 cities whose parents have an influence in their decision making process. Using such insights we were able to create a detailed buyer persona that informed the marketing strategy and empower the sales team to meet the expectation of the customers.
Interested in learning how your customers make their buying decision? Write to us at firstname.lastname@example.org.