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transforming PBEL inside and out

transforming PBEL inside and out

brief


PBEL was started with a vision of being a professional and responsible corporate in the Real Estate Industry. They approached us at a time when Hyderabad’s real estate market had slowed down and sales were slacking. Our journey with them has been to transform their culture and marketing practices to meet their goals profitably in challenging market conditions.

 

about PBEL


PBEL Property Development is a joint venture between 2 Fortune 500 companies and an Indian partner. They are building a brand of large format residential townships called PBEL City.

They have delivered one phase of a PBEL City Hyderabad while another phase is due for delivery in end of 2013. PBEL City Chennai has also been launched whose first phase is due for delivery early 2015.

we worked on


  1. Discovery – Interviews of customers and employees to understand the company

  2. Envisioning – Helping identify the vision and values of the organisation

  3. Culture Transformation to be more people centric and cohesive

outcomes


  1. PBEL has experienced an overall sales turnaround and just had it’s best sales year in 2012-13. Sales almost doubled from the previous year.

  2. deepredink helped to bring in new customer-centric policies and a new generation of people, leading to a transformation of the company’s culture.

  3. Becoming more people-centric has resulted in referral sales increasing from a small fraction of overall sales to about 25% of sales.

creating a facebook community for Learn Next

creating a facebook community for Learn Next

LearnNext asked us to use Facebook as the ‘next way to learn’, and create a Facebook community around interactive and social learning.Continue Reading

lead generation for PBEL City Hyderabad

lead generation for PBEL City Hyderabad

Our brief was to be the partner for PBEL’s entire digital presence. This mean being responsible for more visibility online, engaging customers and most importantly producing more qualified leads at lower cost.Continue Reading

launch dialogue in the dark exhibition in India

launch dialogue in the dark exhibition in India

Our brief was to raise the curiosity of prospective customers so that they would want to experience the exhibition first-hand.Continue Reading