For fitness enthusiasts in Hyderabad, it was #TimeToTransform. Kris Gethin Gyms partnered with us to create a buzz in the market for their first franchise in India. Our insight driven communication targeted all serious gym goers in Hyderabad who were looking to transform their physique. We planned and seamlessly executed integrated marketing campaigns across media. We used a mix of social media marketing, PR, event, mall activation, print and outdoor media to create the buzz. Within 14 days of launch, the gym received an overwhelming response for membership and Kris Gethin Gyms was positioned in the minds of the gym goers as the place for transformation in Hyderabad.
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