A renowned business school required an overhaul in their digital marketing strategy. The campaigns from digital were not creating desired results. They partnered with us to help them develop an insight driven communication strategy for digital. The objective was to enroll a diverse pool of high-performing senior executives for their global MBA equivalent programme. Our team did one-on-one interviews with their alumni and created three distinct buyer personas. We then developed highly tailored communication for each persona appealing to different stages of their purchase journey. We also learned about their digital consumption patterns which allowed us to tighten the targeting on different ad platforms. Our stage-based digital campaigns powered by insights created a predictable lead flow that contributes to filling at least 35% of classroom seats year on year.
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